Aaron Shapiro is CEO of Huge, a global full-service agency that provides digital and marketing transformation services, with a focus on customer experience.
Aaron co-founded Huge in 2005, grew the firm to 1,500 employees and 12 offices worldwide, and sold the company to IPG in 2012. Huge achieved organic revenue growth of 30% a year over the last twelve years, making Huge the fastest-growing agency in the United States. Today, Huge’s clients span with 25% of the Fortune 100, including Google, McDonald’s, P&G, Nike, TimeWarner, Lowe’s Home Improvement, Wells Fargo and Fiat Chrysler. Huge has been recognized as MediaPost Agency of the Year, Digiday Most Innovative Agency, a member of the AdAge A-List and others.
Prior to Huge, Aaron was co-founder and CEO of Silverpop, a leading marketing automation SaaS that was acquired by IBM and became the IBM Watson Campaign Automation Suite. To launch the company, Shapiro raised $30M in venture funding and was responsible for developing the company’s core technologies and patents.
Aaron is a regular author, commentator and public speaker on the impact of technology on business and the economy. He is the author of Users, Not Customers (Portfolio/Penguin) and a regular contributor to publications including McKinsey Quarterly, Harvard Business Review, Fast Company, Adweek, The Economist, and Forbes. Aaron has been named to Crain’s New York Business’ "40 Under 40", MediaPost’s Creative All Star, one of the 100 People Who Make Advertising Great by the 4As, among other awards.
Aaron received an MBA from Columbia University Graduate School of Business and a BA in Economics from Harvard University. He lives in New York with his wife and three children.