Brand Architecture That's Actually Useful
July 20, 2021
And what could be more useful than a good story?
Is Your Product Better, Cheaper or Easier?
June 28, 2021
A simple framework for understanding competitive advantage.
A Brief History of Money
October 4, 2020
And what it means for the future of financial innovation.
The New Software Split
September 10, 2020
As simple software gets more complex, the complex struggles to simplify.
July 5, 2020
When it comes to technology, the pandemic has turned 2020 into 2030.