Aaron Shapiro
I am currently founder and CEO of Dayforward, a venture-backed digital life insurance company, and Chairman of Product, an AI-oriented marketing agency. Previously, I spent 13 years as founder and CEO of Huge, a 1,500-person global digital agency that was sold to IPG. Before that, I was founder and CEO of Silverpop, a marketing automation SaaS that was sold to IBM. I also started IPG creative agency Elephant, and Honey, a modern intranet that was acquired by BambooHR. I live in New York City with my wife and three boys.
Read my newsletter and blog, The·By·Product, an archive of my older articles, and a book I wrote earlier in my career, Users Not Customers.